Scott Donaton
Opinion
18 April 2024
•
The streaming platforms are a major part of this year’s US TV’s Upfronts landscape, with more options for advertisers than any other year. But the audience experience of advertising within streaming platforms is stuck in an outdated, intrusive broadcast model. Scott Donaton, CMO of entertainment gaming company Versus, believes marketers and streamers can help develop a better alternative.
About Scott Donaton
Scott Donaton is CMO of Versus, and the author of the book “Madison & Vine,” on the convergence of advertising and entertainment.